Defining our target audience

Our target audience is predominantly;  

• Males aged between 14 and 25. 
• They enjoy rock music specifically alternative rock music.
• Have hobbies such as skateboarding, roller skating.
• Like brands such as converse, Nike 6.0, Quicksilver, etc. 
• Music they enjoy might include bands like Green Day, AC/DC, Nirvana, Foo Fighters, Linkin Park, Red Hot Chili Peppers, Queens of the Stone Age, My Chemical Romance and Guns ‘n’ Roses.
• Their clothing style would be skinny/slim fit jeans mainly of dark blue or black, t shirts which has; the brands logo, slogan, name, a bands name, logo, album name or has a design/pattern on it, they may also wear a cap or hat, board shorts and skater shoes.